Thank you everyone for your patience and support during this busy time. As I mentioned last month, I’m still organizing my Kickstarter that will allow me to display my work to many new audiences on the west coast.
With this new festival circuit on the horizon, I thought I’d share some insight with you regarding art fairs. Firstly, if you’re planning to have a vendor it’s important to contact the promoters of the fair and inquire about the types of resources, such as press releases or flyers, that you may use. Next, and I believe this piece of advice is useful for artists of any medium – know your audience. What demographic will you be reaching at a given event? How old are they? Are they locals or tourists? Research the area – is it urban or suburban? Personally, my work seems to reach a rather young and edgy crowd, but I am often surprised at the different places in which my work does well. Coastal locals seem to like colorful portraits whereas city fairs gravitate toward a more modern, minimalist style. Once you have determined your market, tailor your work. That doesn’t mean alter your style, it simply means modify your pieces to suit the proper audience. For example, if you’re attending a fair at a beach, add color matte. If you find yourself in an upper-class area, spend some extra time on your framing.
Once again, be on the lookout for my Kickstarter! Make sure to “Like” my Facebook page to keep up with the latest news and special promotions going on. Some of you may have already seen the $20 deal for a print of “Monarch” posted on my page last week.
Until next time!